First impressions count. Your dressing, the way you speak, how you appear in front of others. Beyond these, Caleb Low, the founder of 2B Compass, helps people reinvent themselves. Beyond the repackaging of one’s appearances, he strives to enrich clients’ qualities to get people to fall in love with them. How? Through personal branding.
With a genuine and personal approach, Caleb turned his life and business around. However, this did not come easy.
Four and a half years in the corporate world was not only a short stint, but also a painful one. The negative environment he felt trapped in pulled him away from the company, but he also found a push factor. To become a person of influence.
That, was a tough goal to reach.
He thought hard, for various ideas. Sharing high value content via social media, being a motivator, even going as far as paying clients. What he realised was that with no “likes” on social media, your voice is insignificant.
Yet it did not take long before he had an epiphany to become a perception strategist – since his work revolved around helping people carry and brand themselves.
What is perception? It encompasses the words you use on social media, photos you post, messaging and people receive impressions based on that. Perception helps with personal branding, which to him is centred on a genuine connection. No cookie cutter approach is needed – the personal understanding between him and his clients, is key to helping them build a brand uniquely theirs. This strength of building human connections stems from his empathy. Empathy, regarded as a killer to anyone in the business scene, is actually what drove Caleb and his career.
He embraced his qualities – Authenticity, Charisma & Empathy (ACE), strategically, to build genuine connections with an unknown audience. To him, that is the fastest method to build trust and relational influence – which grows your network.
Caleb believes in the Greater Good, and how his work can help the larger community. He is happy to lose if he cannot deliver value. He shares about how he turned down five, six figure deals with clients he cannot connect genuinely with. Such an instance occurs when he feels that the client’s main motive is profit or self-improvement, and not for the benefit of their clients. To him, personal branding is a responsibility, and he is responsible for the influence his clients have on others.
This, is an unshaken belief and even money is not the issue.
Are you able to turn your weakness into a money-making strength?