Good For Food – Reducing waste is good for the world

Categories: Entrepreneurship

Food wastage. Immediately, these images spring to mind – tables with plates of leftovers, bins of unfinished food, people throwing away what could have been eaten.

People who have heard of Good For Food would probably have heard of Rayner’s life-changing story of a dinner treat for an at-risk youth. The 25-year old founder felt a tug at his heartstrings when the youth’s mother confessed her struggle to put food on the table. 

Good For Food, is thus his brainchild aimed at helping kitchens reduce their food waste, cost and environmental footprint. 

An loT startup, Good For Food is also a social enterprise. However, regrettably, Rayner shares about the stigma surrounding the latter, as they are often assumed to be charitable organisations. This rigid definition thus results in the inevitable denial of funding. These days, Rayner prefers to refer to his company as a tech start-up with a social mission.

Despite these difficulties, Rayner firmly believes a social enterprise is a necessity for social and environmental good. It has a sound business model which will help the company scale its impact.  

To fuel Good For Food’s growth, they recently secured fresh funding in an over-subscribed seed round from venture capitalist and hospitality industry veterans. Through this, Rayner is looking to further leverage on technology for social good and to scale Good For Food’s technology overseas. 

As a finance undergraduate who paused his studies to grow Good For Food, he now believes in “legacy over currency”. Legacy first, money second – he is driven to be an entrepreneur who leverages on technology for social good.  

No prior knowledge of technology? That’s not a problem to Rayner. In fact, entrepreneurship has given Rayner a deeper understanding of his strengths and weaknesses. It is important and illuminating for entrepreneurs, that sometimes it is just impossible to do everything. While he handles most things that are not technology or product related, Rayner realised that he needed to build a team of engineers to complement his strengths.

After all, to him, “How you build a successful company is tripling what you are good at, and getting people to complement you in ways you are not so good at, and most importantly, what you are terrible at.”

Rayner’s work may be very trying, but the end goal of environmental good and helping people is extremely rewarding. After all, Mother Earth wins, and that’s what he’s after. 

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